Privacy policy

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Directions for Partners – PRIVACY POLICY


This privacy statement is effective as of 2023-11-01

Please note that we may regularly update this privacy policy. You are recommended to check the Privacy Policy link on our webpage frequently for any changes and updates related to personal data processing.

When we refer to "Direction for Partners", “DfP”, “Directions EMEA”, “Directions ASIA”, “Days Of Knowledge” "we" or "us" in this policy, we mean Events Central ApS.

This Privacy Policy applies to websites, services, and practices that display or refer to this Privacy Policy. It does not apply to those of our sites or services that display or refer to other privacy terms.

If you provide us with any information, including personal data of another person, you are responsible for ensuring that such person is made aware of the information contained in this Privacy Policy and that the person has given you his/her consent for sharing the information with us.

Please contact us at if you have any questions about our privacy practices.



The Directions for Partners is an independent community and event organizer for Microsoft Dynamics 365 partners to connect, learn directly from Microsoft and other partners, share knowledge and grow together. The Directions for Partners is a community organized and managed by Events Central ApS.

We understand that you are aware of and care about your own personal privacy interests, and we take that seriously. This privacy policy describes the DfP policies and practices regarding its collection and use of your personal data, and sets forth your privacy rights.

This privacy policy applies to personal information collected via  and is related activities to the Directions for Partners community, including the community portal, registration for events, conference app and email marketing. It will provide you with information regarding the following

·        What personally identifiable information is collected from you, how it is used and with whom it may be shared.

·        What choices are available to you regarding the use of your data.

·        The security procedures in place to protect the misuse of your information.

·        How you can correct any inaccuracies in the information.

We will use your information to respond to you, regarding the reason you contacted us.

Unless you ask us not to, we may contact you via email in the future to inform you about the following events, webinars, products or services offered by Directions for Partners, or changes to this privacy policy. This is also applicable to newsletters sent to your email addresses submitted via the website.

We recognize that privacy is an ongoing responsibility, and so we will from time to time update this Privacy Policy as we undertake new personal data practices or adopt new privacy policies.


How we collect and process your personal information

The DfP collects personal information about its community members and other customers. We collect personal information on the website, the community portal, via the event registration, conference app and newsletter sign-up page linked to this website. We only have access to/collect information that you voluntarily give us via the website, registration/sign up forms, email and other direct contact from you. With your permission we will make this information to other community members.

With a few exceptions, the information we collect is limited to the kinds of information that can be found on a business card: first name, last name, job title, employer name, work address, work email, and work phone number. We use this information to provide our community members and customers with services, including events, content relevant to Microsoft Dynamics industry, training, and the like. We do not sell personal information to anyone and only share it with third parties who are facilitating or supporting the delivery of DfP services.


1.    Live Events & Conferences


Members & Event Attendees

The Directions4 for Partners hosts several live, in-person events throughout the year. These include conferences like the Directions EMEA, Directions ASIA and Days of Knowledge, for example. If you register for one of our events and you are an already registered member our community, we will access the information in your account at to provide you with information and services associated with the event. You may be asked to provide more information when signing up for an event (e.g. whether it’s your first DfP event, your functional and product interests, and some information about your title and industry).

If it is the first time that you sign up for one of our events, we will collect the following information: name, email, company, title, address, phone number, whether it’s your first Directions for Partners event, meal preferences, and the like.

DfP uses the information provided by event attendees to provide them with the services related to the event, including badge printing, tailoring sessions to meet the audience profile and to determine the sessions likely to require the biggest rooms, and related purposes connected with the event. We also use the information for billing purposes, as some attendees do not pay at the time of registration.



If you are a presenter/speaker at one of our events, we will collect information about you including your name, employer and contact information, and photograph, and we may also collect information provided by event attendees who evaluated your performance as a presenter. We may also make and store a recording of your voice and likeness in certain instances. The DfP relies on a legitimate interest basis for collecting, storing and processing this information.

General (applicable to both Speakers and Attendees)

We keep a record of your participation in DfP events as an attendee or presenter. This information may be used to provide you with membership and event services or to tell you about other events and initiatives. It may also be used to help the DfP understand our community members’ needs and interests to better tailor our services to meet your needs.

Some of our events are sponsored. The DfP provides an attendee list to sponsors, co-sponsors and exhibitors of our events. The DfP may also allow sponsors, co-sponsors and/or exhibitors to send you material by mail once per sponsored event, in which case the DfP engages a third-party mailing house and does not share your mailing address directly with the sponsor/exhibitor. If you do not wish to have your information included in an attendee list or to receive information from sponsors, co-sponsors and/or exhibitors, you can express your preferences when you register for events or you may contact the DfP directly at Sharing your personal information with a sponsor allows you to receive the content for free. We do give attendees a choice not to receive marketing messages from the sponsor or from the DfP.

Exhibitors at DfP events may wish to scan your badge so they can contact you with more information. The DfP uses the “Directions Events App”  to provide badge scanning services to exhibitors who request it. By allowing an exhibitor to scan your badge you are consenting to have DfP provide the exhibitor with your contact information, and thereafter you may be contacted by the exhibitor post-event. If you do not wish the exhibitor to contact you, please communicate this directly with the exhibitor at the event or thereafter.

Pictures and Video

We take pictures and videos throughout the request. You may inform the photographer or videographer if you wish pictures or videos of you not to be taken. By accepting this policy, you consent to us using pictures or video material of you on our website and our social media pages. If you wish that the images or video of your participation would not be used, please contact us and we will either anonymize the materials or remove them.



DfP (alone or together with sponsors) offers several web events or webinars throughout the year. Many of them are free to DfP community members. DfP also offers web conferences that are co-sponsored by the DfP and its corporate partners, and these conferences are often free to everyone because of the co-sponsors underwriting. This means that when you register for a co-sponsored web event, you will be providing your registration information to both the DfP and the applicable co-sponsor. All DfP web conference co-sponsors must agree to follow applicable privacy and data protection laws.


Publications & Newsletters

From time to time, DfP makes available content for our community members. In addition to producing original content, the DfP also subscribes to articles, blogs and content produced by others, which we may link to from our website. This means you may find yourself on the DfP website or reading an email from the DfP team and we will offer you a link to another organization’s website (e.g., Microsoft partner) where you will find content on Microsoft partner industry that we find relevant and useful to you. At these times, you will be leaving the website. DfP is not responsible or liable for content provided by these third-party websites or personal information they may happen to gather from you.

You may wish to subscribe to the DfP newsletters. To receive DfP newsletters by email, you will need to create a “profile” with us (if you don’t have one yet) which involves providing the DfP with at least your first name and last name, company name, title, an email address, and the country in which you live. The purpose of processing this data is to have the necessary information to deliver the DfP newsletters by email. The DfP is the data controller of this information, and the processing is managed by NAME (detailed below). The DfP does not share this information with any third party other than to store the information in our cloud-hosted databases. We rely on a contract basis to process your personal information for purposes of fulfilling your request to receive our publications. You may at your own option choose to subscribe to DfP news and updates which may be considered direct marketing.

You may manage your DfP subscriptions by subscribing or unsubscribing at any time. Please note that if you have set your browser to block cookies, this may have an impact on your ability to unsubscribe. If you have any difficulties managing your email or other communication preferences with the DfP please contact us at

The DfP uses Google Analytics to track how often people gain access to or read our content. Provided you have opted-in to analytics cookies, we use this information in the aggregate to understand what content our members find useful or interesting, so we can produce the most valuable content to meet your needs.



From time-to-time our site may request information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.


Your Correspondence with DfP

If you correspond with us by email, the postal service, or other form of communication, we may retain such correspondence and the information contained in it and use it to respond to your inquiry; to notify you of DfP conferences, publications, or other services; or to keep a record of your complaint, accommodation request, or similar concern. As always, if you wish to have the DfP “erase” your personal information or otherwise refrain from communicating with you, please contact us at

Please Note: if you ask the DfP not to contact you by email at a certain email address, the DfP will retain a copy of that email address on its “do not send” list in order to comply with your no-contact request.

The DfP has a legitimate interest in maintaining personal information of those who communicate voluntarily with the DfP


Online Purchase

You may choose to purchase services from the DfP using a payment card. Typically, payment card information is provided directly by users, via the DfP website, into the PCI/DSS-compliant payment processing service to which the DfP subscribes, and the DfP does not, itself, process or store the card information. Occasionally, members or customers ask DfP employees to, on their behalf, enter payment card information into the PCI/DSS-compliant payment processing service to which the DfP subscribes. We strongly encourage you not to submit this information by email. When DfP employees receive payment card information from customers or members by email, fax, phone, or mail, it is entered as instructed and then deleted or destroyed.


Purposes for processing your data

As further detailed above, the DfP processes your data to provide you with the services you have requested or ordered from us, including events, webinars, publications, and other content and training. We use this information to refine our services to better tailor them to your needs and to communicate with you about other services the DfP offers that may assist you in your Microsoft Dynamics business or otherwise help you do your job as a privacy professional. Most of the time, the DfP needs to process your personal data to fulfill an order for services – including event services, with all the attendant benefits and professional opportunities the DfP provides. Sometimes the DfP has a legitimate interest in processing data to better understand the needs, concerns, and interests of DfP community members so the DfP can operate optimally as an association and as a business. And sometimes, the DFP relies upon your consent, in which case we will keep a record of it and honor your choices.


What happens if you don’t give us your data

You can enjoy many of the DfP services without giving us your personal data because a great deal of information on our website is available even to those who are not registered at DfP website. You can also enjoy subscriptions to our newsletters without becoming an DfP member, but you will need to create a profile with or provide information to us which involves providing your name, email, company, title, country and postal code. Some personal information is necessary so that the DfP can supply you with the services you have purchased or requested, and to authenticate you so that we know it is you and not someone else. You may manage your DfP subscriptions and you may opt-in or opt-out of receiving marketing communication at any time.


Use of

As is true of most other websites, the DfP’s website collects certain information automatically and stores it in log files. The information may include internet protocol (IP) addresses, the region or general location where your computer or device is accessing the internet, browser type, operating system and other usage information about the use of the DfP’s website, including a history of the pages you view. We use this information to help us design our site to better suit our users’ needs. We may also use your IP address to help diagnose problems with our server and to administer our website, analyze trends, track visitor movements, and gather broad demographic information that assists us in identifying visitor preferences.


When and how we share your information with others

Information about your DfP purchases and are maintained in association with your profile/registration account. We will not share your information with any third party outside of our organization, for purposes other than as necessary to fulfill your requests, e.g. to complete registration or subscription procedures. We will not sell or rent this information to anyone.

The personal information the DfP collects from you is stored in one or more databases hosted by third parties located in the EU. These third parties do not use or have access to your personal information for any purpose other than cloud storage and retrieval. On occasion, the DfP engages third parties to mail information to you, including items like books you may have purchased, or material from an event sponsor.

We do not otherwise reveal your personal data to non-DfP persons or businesses for their independent use unless: (1) you request or authorize it; (2) it’s in connection with DfP-hosted and DfP co-sponsored events as described above; (3) the information is provided to comply with the law (for example, to comply with a search warrant, subpoena, or court order), enforce an agreement we have with you, or to protect our rights, property or safety, or the rights, property or safety of our employees or others; (4) the information is provided to our agents, vendors or service providers who perform functions on our behalf; (5) to address emergencies or acts of God; or (6) to address disputes, claims, or to persons demonstrating legal authority to act on your behalf; and (7) through the DfP Member Directory as described below. We may also gather aggregated data about our members and Site visitors and disclose the results of such aggregated (but not personally identifiable) information to our partners, service providers, advertisers, and/or other third parties for marketing or promotional purposes.


Social Media

The DfP website uses interfaces with social media sites such as Facebook, LinkedIn, Twitter and others. If you choose to "like" or share information from the DfP website through these services, or otherwise interact these features are governed by their respective privacy policy. You should review the privacy policy of that service. If you are a member of a social media site, the interfaces may allow the social media site to connect your site visit to your personal data.


Community Member Directory

The DfP makes member information available through the Community Portal and Directions Events App  to other DfP community members using this site. Members are invited to opt-in to having their information shared in the Member Directory. You have an option to opt-out at any time.


Data subject rights

Please contact our privacy team if you (i)   have any questions or concerns about how Directions4Partners processes your personal data or (ii) want to exercise any of your rights in relation to your personal data.

You are entitled, in the circumstances and in accordance with the conditions and exceptions set out in applicable law to:

·        Request access to the personal data we process about you: this right entitles you to know whether we hold personal data of you and, if so, obtain information on and a copy of such personal data.

·        Request rectification of your personal data: this right entitles you to have your personal data be corrected if it is inaccurate or incomplete.

·        Object to the processing of your personal data: this right entitles you to request that we no longer process your personal data.

·        Request the erasure of your personal data: this right entitles you to request the erasure of your personal data, including where such personal data would no longer be necessary to achieve the purposes.

·        Request the restriction of the processing of your personal data: this right entitles you to request that we only process your personal data in limited circumstances, including with your consent.

·        Request portability of your personal data: this right entitles you to receive a copy (in a structured, commonly used and machine-readable format) of personal data that you have provided to us, or request us to transmit such personal data to another data controller.

Please note that most of the personal data that we hold about you comes from information you completed, therefore, please ensure that you keep your information correct and up to date by updating your profile/information on the website.

If you wish to exercise any of your rights in relation to your personal information please send your request to us at:  Please note, however, that certain personal data may be exempt from the above-mentioned rights pursuant to applicable data privacy or other laws and regulations.

To the extent that the processing of your personal data is based on your consent, you have the right to withdraw such consent at any time by contacting us at Please note that this will not affect our right to process personal data obtained prior to the withdrawal of your consent, or its right to continue parts of the processing based on other legal basis than your consent.


You may opt out of any future contacts from us or hide your personal details to other community members at any time. You can do the following at any time by contacting us via the email address or in the community portal or conference app.


Security of your information

To help protect the privacy of data and personally identifiable information you transmit through use of this site, we maintain physical, technical and administrative safeguards. We update and test our security technology on an ongoing basis. We restrict access to your personal data to those employees who need to know that information to provide benefits or services to you. In addition, we train our employees about the importance of confidentiality and maintaining the privacy and security of your information. We commit to taking appropriate disciplinary measures to enforce our employees' privacy responsibilities.



We use "cookies" on this site. A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors to our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site.

The website may contain cookies from third parties, which to varying degrees can include: Google, LinkedIn and we use them together with the following software: Dynamicweb and Google Analytics.

Please see our Cookies Policy for a more detailed description of what cookies are, how DfP uses these and how you can manage them.

If you do not wish to have cookie files stored on your device, you can adjust the settings of the browser you use. However, please take into account that by deactivating cookies you can hinder and even, make using the website impossible.


How long do we keep information about you

We retain your personal data only for as long as is necessary. We delete personal data after a reasonable time according to the following retention criteria:

·        We retain your personal data for as long as we have an ongoing relationship with you (in particular, if you have an account with us or use our services);

·        We retain your personal data for as long as needed in order to comply with a legal requirements or contractual obligations to which we are subject to;

·        We retain your personal data where this is advisable to safeguard or improve our legal position (for instance in relation to statutes of limitations, litigation, or legal investigations).

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we collect is no longer required in this way, we will destroy, delete or anonymize it in a secure manner. Please note that some data may be required in order to comply with law.

Please note that most of the personal data that we hold about you comes from information you completed or submitted, therefore, please ensure that you keep your information correct and up to date by updating your profile/information on our website or inform DfP of any material changes.


Other important information

By using our services, websites and webpages, attending our events, you are consenting to our processing of your personal data and information, including the use of cookies and other tracking technology as well as the potential transfer of your personal data as set forth in this privacy policy.

Our services are intended for the use by companies and\or their representatives only, therefore your use of our websites or services might be subject to that company’s policies. We are not responsible for the privacy or security practices of your companies.

On occasion we include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s privacy policy towards visitors. We encourage you to always review their privacy policy before sending them any personal data.


Contact details

You can exercise your rights and/or manage your information by contacting us using the details below:

Events Central Aps

Aagade 21, 4.

9000 Aalborg


If you have any specific data protection concerns or a complaint, you can address it to our data protection team at