1-3 November 2023

Directions EMEA 2023

Directions EMEA is focusing on bringing state-of-the-art keynotes and sessions about how the SMB market can unlock their full technological potential with ERP, CRM and Cloud solutions in the form of the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure. 

What can you look forward to?

The speakerwall for Directions EMEA 2023

Top speakers

  • Cecilia Flombaum
    SMB lead - Microsoft Business Apps CTO Office

    During a 22-year career with Microsoft, Cecilia earned a reputation for clarity of purpose and an unwavering focus on results. Ambitious goals, methodical planning, and effective execution are the hallmarks of her management philosophy. Cecilia’s leadership style emphasizes integrity, empathy, inclusiveness and accountability. Cecilia spent 16 years with Microsoft Business Applications, culminating in a four-year stint as Global Ecosystem Lead. As a key member of the unit’s leadership team, she was responsible for growth of the core business through the development and health of the partner ecosystem. Among the functions she oversaw were ecosystem capacity planning, capability develop...

  • Sela Gu
    Senior Director, Product and Channel Marketing Modern Work and Business Applications

  • Emily He
    CVP, Business Applications

    Emily He is a Silicon Valley technology executive with experiences leading go-to-market functions in both private and public companies, including Microsoft, Oracle, Saba Software (now Cornerstone OnDemand), and DoubleDutch (now Cvent), and Siebel Systems (now Oracle). She has over 20 years of experience in technology companies that span Customer Experience (CX), Human Capital Management (HCM), Enterprise Resource Planning (ERP), and Supply Chain. She has product development, marketing, and sales expertise, having served customers across the financial services, retail, healthcare, pharmaceutical, public sector, and media and entertainment industries. Currently, Emily is the CVP of Business...

  • Mike Morton
    Vice President, Dynamics 365 BC and SMB Business Apps at Microsoft

    Mike Morton is responsible for SMB (Small and Medium Business) products in the Microsoft Business Applications division. This includes leading Business Central, Microsoft’s flagship solution for the SMB segment. Mike been at Microsoft for 26 years, moving from Seattle to Denmark two years ago to be closer to the BC engineering team. Amongst the highlights of Mike's time at Microsoft include being a co-founder of SharePoint, the development of Office Offline, and incubating the Fluid Framework.

  • Eric "waldo" Wauters
    "Because you can doesn't mean you should"

    Eric “waldo” Wauters Eric is one of the founding partners of iFacto Business Solutions and Dynex bv. With his 18 years of technical expertise, he is an everyday inspiration to its development teams.  As development manager he continually acts upon the technical readiness of iFacto and Dynex.     Apart from that, Eric is also very active in BC community, where he tries to solve technical issues and shares his knowledge with other Dynamics enthusiasts. Surely, a lot amongst you will have read some of Eric’s posts, which he invariably signs with “waldo”. Lots of people have been using and even contributing to tools he shares for free on github. Hi...

Second tier speakers

Jannick Bausager

Principal Group Program Manager

James Crowter

Chairman or Directions4Partners, CEO of TecMan & Clever Dynamics and Microsoft MVP

Blazej Kotelko

Principal Product Manager at Microsoft

Brian Nielsen (DYN NAV)

Principal Program Manager

Third tier speakers

Vjekoslav Babic

Solutions Architect | MVP

Joost Bulsink

Program Manager

Tobias Fenster

Managing Partner at 4PS Germany, Microsoft RD & dual Microsoft MVP, Docker Captain

Thorsten Harting

Senior BizApps Partner Development Manager

Fredrik Hietala

Passioned about partners and customers

Kurt Juvyns

Principal Program Manager

Shannon Mullins

CEO, Microsoft MVP

Aaron Rasdeuschek

Head of Sales - Finmatics GmbH

Yannick Reekmans

Microsoft Solution Architect @ Qubix | Business Applications & M365 Development MVP

Jesper Schulz-Wedde

Principal Software Engineering Manager at Microsoft

Adam Stewart

Go-To-Market - D365, Microsoft UK

Aleksandar Totovic

Senior Program Manager

Luc van Vugt

fluxxus.nl, MS MVP

Bert Verbeek

Microsoft MVP | Technical Solution Architect at 4PS

Vivian Voss

Microsoft Business Application MVP / Solution Architect D365 CE & Power Platform

Carlos Yuwono

Product Developer

Wael AbuSeada

Senior software engineer and security champ of Business Central

Johan Adenmark

CEO NAB Solutions & SmartApps

Signe Agerbo

Atradius Flow Product Owner

Monica Ahuja

Senior Software Engineer

Søren Alexandersen

Principal Product Manager - Microsoft

Emmanuel Amoako

CKL Software GmbH - Partnermanager & Senior Consultant

Claus Busk Andersen

Power Apps growth PM

Henrik Krogh Andersen

SMB Sales Lead, Tech for Social Impact (Non-profit Industry)

Josh Anglesea

Solution Architect

Esteban Ardaya Heckl

Principal Software Engineer

Javier Armesto

MVP Microsoft & Dynamics 365 Tech Lead & Pre-Sales at Sothis

Daniel Böcker

CEO @ bms GmbH

Manuel Büdenbender

Solution Advisor at Boyum IT Solutions

Elena Baeva

Fonder and CEO at 365 Talent Portal, IAMCP EMEA President and Global Diversity and Inclusion Chairperson

Steffen Balslev

Engineering Manager - Business Central Developer Tools

Hayley Bass

Head of Growth - Dynamics 365 Product Group - Sales

Markus Bauten

Konica Minolta, Manager Business Solutions

Peik Bech-Andersen

Senior Consultant and Developer at Bech-Andersen Consult ApS

Petra Bengtson

Partner Relations Manager, Germany

Krzysztof Bialowas

Business Central Team Lead at Dynaway.com

Andrew Bibby

Consulting Director at Proximo 3, MVP

Lars Black

Product & Development Lead IW and TEM BC

Philippe Blondet

Microsoft - SMB Sales Lead Business Applications

Niklas Boehl

Praxedo - Partner Manager DACH

Raúl Bogajo Medina

Power Platform & D365 Senior Tech Consultant at Bravent

Mike Borg Cardona

Product Manager at Microsoft

Peter Borring

Program Manager, Microsoft

Finnur Bragason

Finnur Bragason – Sales Director at AGR

Steve Brooks

Senior Director of Partner Enablement Experience @ Pax8. Former CTO @ Bam Boom Cloud

Hendrik Bulens

Managing Partner at Dime Software

Petras Butenas

Founder at Simplanova

Marquis Caldwell

ClickLearn, Partner & Sales Manager, EMEA

Gerdien Cammeraat

20 years of Dynamics experience

Riccardo Cannistrà

Software Engineer, Microsoft

Fouad Chaarani

Managing Partner

Hazem Chaarani

Director of Professional Services at Xenatus Global

Dmitry Chadayev

Principal Group Product Manager, Dynamics 365 Business Central

Tharanga Chandrasekara

Lead Technical Consultant at Theta (NZ)

Sharka Chobot

Chief Transformation Officer, Neural Impact

Peter Christensen

Group Engineering Manager, Microsoft Dynamics 365 Business Central

Enrico Cimitan

Senior Software Engineer at Microsoft

Val Clarke

General Manager, 4PS Construction Solutions Ltd

Rachael Corb

EMEA Partner GTM Lead for BizApps (SMB)

Roberto Corella

Microsoft MVP - MCT - Business Central Team Leader & PowerApps Developer

Joseph Corigliano

Leader in Microsoft Partner Strategy, 30+ yrs Business Applications

Christian Heide Damm

Principal Software Engineer

Yannick De Decker

Sales Manager at iFacto

Mike de Jager

Dynamics 365 Solution Architect & Consultant for GCC

Liz Delaney

Director, Technology Management

George Delp

Senior Sales Executive

Stefano Demiliani

Microsoft MVP. Microsoft MCT. CTO for NAVLAB Group. Azure Solution Architect and DevOps Engineer. Microsoft MCSD, MCSA. Speaker, Trainer and Author.

Doyle Dettro

Enterprise Account Executive

Sam Dharmasiri

CEO at Seer 365

Andrea Di Ceglie


Tom Doran

Chief Marketing Officer, Innovia Consulting

Stacy Dose

Channel Growth and Development

Christian DR Lehmann

Neural Impact Inc. Chief Growth Officer

Berny During

BC/NAV Microsoft Certified Trainer in MEA region for 26 years

Michael Ebinger

Partner Manager for YAVEON GmbH

Alexander Eck

Managing Director

Martijn Elfers

Solution Sales Specialist | Business Applications

Kim Enrum

Companial, Companial Nordic, Nordic Lead

Leen Everaerts

Marketing Manager Directions for Partners, Board member at Women in Dynamics

Renato Fajdiga

Solution Architect

Klaus Fander

CEO acadon AG - Treasurer IAMCP

Ugne Fink-Jensen

Founder of Firm&Fair and Legal4Partners

Maximilian Fleischer

Digital Product Manager- NAVAX Consulting GmbH

Noemí Fortón

Revenue Manager

Gary Frostick

Senior Product Developer for Clever Dynamics

Francisco García

Sr Partner Solution Architect, Microsoft

Frans Gemen

CEO idyn, Integration Specialist for Business Central

Fotos Georgiadis

Combining the Power Platform with Business Central opens up capabilities we never had before!

Steve Gichure

Thamani Tech NZ, Founder & Technical Lead

Patty Gilbert

General Manager - North America

Andrew Good

Liberty Grove Software, CEO

Klaus Gregersen

TD SYNNEX, Business Applications Lead, Europe

Tomas Grubliauskas

Principal Engineering Manager for Modern Clients @ Microsoft

Erlend Gundersen Røed

Erlend Røed- COO- Visual Registration System

Mark Hamblin

Insight Works

Nima Hamidi

Channel Sales Manager

Kayleen Hannigan

Partner Manager and Marketing - Anveo Group

Niels-Erik Hansen

Crayon Group, Global Biz Apps Director

Torsten Harnack

Industry Manager Process Manufacturing

Roozbeh Hashemi

Account Executive, Binary Stream

Kathrin Hegenberger

SVP Global Channels

Jule Helder

IT Consultant at Singhammer IT Consulting AG

Henrik Helgesen

President, Helgesen Consulting, Inc.

Tanya Henderson

Tanya Henderson, Solution Architect/Owner, Tess Team

Karl Henke

Ongoing Warehouse

Michael Hering

Industry Manager Discrete Manufacturing

Morgan Hill

Microsoft Dynamics 365 Content Manager

Alexander Holstrup

Software Engineer - Microsoft

Erik Hougaard

Microsoft MVP and host of the AL Youtube Channel

Ari Hróbjartsson

Product Manager of Wisefish

Fabian Huber

Senior Technical Evangelist - dox42

Emmy Jäger

Microsoft Product Marketing Manager

Christian Jönsson

Sales, Partner Manager

Rob Jackson

Technical Director | Cosmos Data Technologies

Henrik Jacobs

COO Western Europe, Dynamics 365 ERP (Business Central, Finance & Operations)

Lau Jakobsen

JobManager, CSO

Peter Jakobsen

Partner Solution Architect, Business Applications, Microsoft

Lutz Jannausch

Business Applications Lead GPS

Thomas Søndergaard Jensen

Microsoft - Principal Software Engineer

Robert Jolliffe

President of Sabre Limited | Manufacturing Expert

Tomas Kapitan

Senior Technical Consultant, Fusion5 Australia

Kamil Karbowiak

MD at Data Courage, Data Science Enthusiast.

Martin Karlowitsch


Dmitry Katson

Microsoft MVP Business Central all-in-one architect, developer and team leader. CentralQ.ai creator. Making BC smart with AI.

Arend-Jan Kauffmann

CTO at Lumos 365 Ltd. | MVP

Pooya Kharamesh

Microsoft, Senior software Engineer

Kim Dam Klausen

Services Director and Senior Solution Architect at Ciellos

Stefan Klop

Product Owner - Apportunix

Martijn Knevel

VP Global sales

Kim Carrock Kobberø

Senior Software Engineer at Microsoft - Dynamics 365 Business Central

Elisabeth Koch

Professional Consultant - NAVAX Consulting GmbH

Ivan Koletic

Senior Product Manager

Ugne Kontare

Chief Business Development Officer at SOFT4

Evgenij Korovin

Product @Microsoft, 💙💛

Vesa Krasnikji

Software Engineer

Freddy Kristiansen

Technical Evangelist, Microsoft

Brynjar Kristjánsson

Product Manager of Wise Web Solutions

Rembrandt Kuijpers

Managing Partner

Ieva Kukeviciene

Simplanova, CEO

Nikola Kukrika

Principal Software Engineer

Thomas Laine

Dynamics 365 partner sales acceleration

Knut Landa

Partner Development Manager, Microsoft Norway

Roland Langer

Senior Consultant - NAVAX Consulting GmbH

Etienne Leneveu

product owner

Markus Lippert

Lead DevOps Engineer, COSMO CONSULT

Kate Lipshina

Partner Development Manager

Sune Lohse

Chief Strategy Officer, Abakion

Hermen Lutje Berenbroek

Visual thinking expert and design strategist. Founder of Artifizer.com

Jens Møller-Pedersen

Engineering Manager, BC Server Runtime. Making it run faster

Henrik Madsen

Engineering Manager: SCM, Performance Toolkit

Frank Maier

CEO OctoCon AG, Board member YAVEON GmbH, Board Member Directions4Partners

Predrag Maricic

Microsoft, Engineering Manager

Stefan Maron

Freelance Business Central Developer

Sandra Matulevičiūtė-Bagdonavičienė

Partner Experience Manager at Companial, co-founder of Towards Customer association, Certified Customer Experience Professional

Milan Milincevic

Developer @ NaviPartner

Sara Mirdal

User Experience Designer, Microsoft Dynamics 365 Business Central

John Mitchell

Smb sales director

Klaas Mollema

Make your Business Intelligent. If you can measure it, you can improve it.

Shalona Moodley

EMEA SMB Channel Manager - Microsoft Tech for Social Impact

Tim Nagels

Director Product Marketing

Mats Necker

CTO - knk Customer Engagement GmbH

Michael Neipper

Microsoft, Principal Program Manager

Vincent Nicolas

Chief architect - Business Central

Michael Nielsen

Partner, ForNAV

Rene Nielsen

NxM, CEO, Founder

Loïc Noël

Channel Sales SMC Business Applications

Ferhat Oender

Sievers Group, Product Owner for Sievers WMS; Team Lead Warehouse Logistics & Software Projects

Nikola Pancic

Co-Founder, Quby Technology

Patrick Pando

VP of International Sales

Andrei Panko

Product manager: SCM, Warehouse, Jobs, Service, Manufacturing, and e-Commerce (Shopify Connector)

Chris Parkes

Helping businesses succeed and grow by providing professional sales, marketing and business analytics services.

Susanne Windfeld Pedersen

Microsoft Dynamics 365, Senior developer writer

Nils Peemoeller

Passionate about mobile apps and EDI

Adriano Perolini

Partner Technical Architect for Business Applications at Microsoft

Mats Persson

Business Manager Golden EDi

Frank Peters

Pre-Sales , Teamlead

Heike Peters

Senior Engagement Manager

Nick Petrollini

Solutions Consultant, Binary Stream

Tatiana Pupko

Business Application MVP, Functional Consultant

Sebastian Radloff

CEO, Continia Software GmbH

Thomas Redder

Channel Manager, Business Applications, Microsoft

Julia Redner

Head of Marketing, knk Group

Angela Reese Kawano

Join us - 2024 is our best year yet!

Ben Reid

Program Manager, Microsoft Partner Acceleration Program

Richard Riley

General Manager, Power Platform Marketing

Jennifer Rinfret

Director of Sales and Marketing

Christian Ringheim

Crayon Denmark / advisory on growth strategies / utilizing the full potential of your customers

Gert Robyns

Principal Software Engineer

Juan Manuel Roca

Product Marketing Manager

Adam Rubiniec-Warden

Marketing Manager at Nolan Business Solutions

Giuseppe Russo

Cloud Solution Architect

Dona Sarkar

Director of Accessibility Tech, Microsoft

Inga Sartauskaite

Inga Sartauskaite, Cloud Success Manager, Continia Software

Patrick Schiefer

COSMO CONSULT, DevOps Engineer

Nicolai Schjørmann

Senior Consultant @ Abakion - Partner of the year (D365 Business Central)

Daniel Schmid


Lee An Schommer

Chief Product Officer

Christian Alexander Schreiber

WBS IT-Service GmbH, Lead Architect Microsoft 365

Tobias Schwedler

Product Manager DYCE, Consultant

Christian Sega

Managing Director; Board Member Directions4Partners

Aida Seifi Labrosse

Partner Group Engineering Manager, Dynamics 365 Business Central

Niels-Henrik Sejthen

Senior Software Engineer

Horina Serbanescu

Principal Group Engineering Manger

Horina Serbanescu

Principal Engineering Manager, Dynamics 365 Business Central

Amy Servi

Clients First Business Solutions, Vertical Practice Manager, Former University Athletics Coach (2005-2018)

Nirav Shah

President at AdCirrus ERP